Bet365 : 100% Matched First Deposit Bonus up to £200

Claim £200 Bonus

Join Bet365 and claim up to £200 completely free on your first deposit. Bet365 will give you a 100% matched deposit bonus up to a maximum £200 when you fund your account for the first time with £10 or more.

Once you have registered a new account, Bet365 will email you a unique 10 digit bonus code ending in NCDB2.

Make your first sports deposit of £10 or more and head over to the Enter Offer Code page in the Members area and enter the code.

Play through your deposit at least once and your matched free bet will be credited instantly to your betting balance.

Bet365 Review

Bet365 is one of the largest European gambling companies. Licensed in the United Kingdom under the Betting Gaming and Lotteries Act, Bet365 has more than a million active customers in 140 countries. If you are looking for an online Sportsbook that provides their customers with a safe betting environment while staying ahead of the curve when it comes to technological innovations, Bet365 is guaranteed not to disappoint.

Bet365 offer fast payout's and attractive odds on all the usual sports betting markets from Football, Horse Racing, Boxing, UFC, Greyhounds, Ice Hockey, Tennis, Basketball, Darts, Cricket, Golf and much more. Players will find navigating to their chosen market an easy process, a compact collapsible menu is situated in the left hand column. The home page features a list of the latest sports events about to be turned in-Play and all the day's Popular Bets from the markets gaining the most wagering attention.

Background & History

Most of the British sports betting giants like Ladbrokes or William Hill have been in the industry for more than a century. However, Bet365 was founded in 2000 by Denise Coates, who was also the woman behind the success of the Bet365 Sports Betting platform, which launched in March 2001. The company kept gaining popularity and expanding, incorporating different online gambling products such as Casino, Live Casino, Bingo, Poker and Games, during March 2025, the revenues from all Bet365 businesses exceeded £640 million, with the total amount of money wagered on the sports betting site amounting to £12.2 billion.

The key to Bet365's success was the fact that Mrs. Coates wasn't shy about introducing new services, relying on the most recent advancements in technology, which enabled the Sportsbook to stay ahead of the curve when it comes to Live Betting and Live Streaming. As a result, in October 2009 Bet365 became the first site in history to secure the rights to stream an England football match, which was exclusively shown on the Internet. Nowadays, Bet365 remains one of the industry leaders when it comes to live betting and streaming, broadcasting more than 20,000 sporting events every year.

Advantages of Using Bet365

One of the biggest and most obvious advantages that comes along with betting with Bet365 is the fact that they are one of the industry leaders. The fact that they are a well known brand in England just as readily as they are in Southeast Asia and everywhere in between makes Bet365 one of the most trustworthy brands in the industry. With online bookmakers, trustworthiness is arguably the most important aspect for punters.

Another advantage that comes along with making use of Bet365 is that they offer 27 different currencies on their site. While other bookmakers may only offer 2-4 currencies, Bet365 does their best to serve their global customer base competently.

Odds & Sports

Seeing as Bet365 is one of the biggest names in the bookmaker industry, it would only make sense that they offer an absurdly large number of sports and leagues from around the world for players to wager on. In many respects, Bet365 is the king of football betting as their Sportsbook is extremely comprehensive and covers more in-depth markets than almost every other bookmaker in existence. Complementing their extremely large football betting offering is the huge amount of other sports from all over the globe. Bet365 has a strong book of American sports such as Basketball and Baseball, but also offer players betting markets on some of the world's more obscure sports and events.

Bet365 offer a fabulous Horse Racing betting platform with Best Odds Guaranteed on all the UK and Irish Horse Racing action, competitive odds priced early and Horse Racing betting through the night courtesy of US Racing and Australian Horse Racing where you can also bet in play. With regard to odds, Bet365 regularly offers punters better odds than those you will find on other bookmakers sites. The bookmaker margin at which Bet365 operates is lower than average which means players are going to get more value out of a winning bet from Bet365 than they will at the competition. With the Football season in full swing, Bet365 have been busy pricing up their markets, there are more odds and markets at Bet365 than any other online bookmaker, the odds are attractive, ensuring you will always get a good value bet.

Site Features

One of Bet365's best site features is the live streaming of sports events from around the world. Nowadays, there are countless bookmakers who boast live sports streams, but few are able to match the quantity of live events that Bet365 offer their members, you simply need to login to your account and have an account balance above zero or place a small wager on the event you would like to watch and you'll be watching in high-definition within a few seconds.

Another useful site feature offered by Bet365 is the extremely popular Cashout feature, which allows you to cashout your bet for a short settlement in advance of the event or events finishing, you can either take a profit if your bet is going well or limit your losses if you believe your selection is doomed. Bet365 also provide their members with a live chat customer support feature, this allows players who are having issues with their account to get in contact with customer support without having to wait on hold or wait for an email response. Though it is unlikely that their members will ever really experience any issues with their account, it is nice to know that Bet365 makes it incredibly easy to resolve any issues that you may encounter.

Bet365 Live In-Play & Streaming

According to the official Bet365 figures, live in-play betting and streaming services account for about 50% of the Sportsbook's revenue stream. Just like with the traditional, pre-match wagers, the site tends to focus on Soccer, Baseball, Football and Basketball - but if you enjoy watching Mixed Martial Arts or Hockey, you'll find plenty of great games to bet on as well. All things considered, the range of live betting markets available at Bet365 is very impressive.

Furthermore, each bettor can enjoy a high-definition live stream, which runs while the match is in progress and allows their customers to adjust to the situation on the fly without being stuck in front of a TV. As you'd expect, the traffic is absolutely massive, but thankfully the proprietary Bet365 live betting software package is more than capable of handling this kind of stress even during the hottest streaming games. It's also worth mentioning that Bet365 keeps improving their live betting service - for example, one of the recent updates decreased the data latency to less than two seconds due to the implementation of a vFabric private cloud.

Mobile Betting App's

Bet365's Mobile Betting App is yet another facet of their business that is among the best in the industry. For those players who like to bet while on the move using their iPhone or Android devices, a Bet365 mobile application is able to be downloaded directly to the mobile itself. For players with different mobile operating systems, mobile betting is able to be accomplished using the mobile-facing site. So long as your device can reach the Internet, you can place wagers through Bet365.

The Verdict

There are very few negative things that can be said about Bet365. They are an industry leader for a reason and are constantly looking to take their brand to the next level. Almost every aspect of the site is built to make the player's life easier and more enjoyable. Incredibly extensive betting markets are complemented perfectly by great odds and a well rounded betting platform as well as the ability to watch a large number of sports events live. When it comes down to it, Bet365 has everything a player looks for in an online bookmaker and more.